Build the rights file
Gather trade licences, trademark records, domain history, brand guidelines, copyright materials and evidence of genuine use. Identify which entity owns each right and which entity suffered the harm.
Capture the complete misuse
Preserve pages, listings, ads, messages, payment details, domain data and test purchases where appropriate. Record country indicators and the customer journey, not only the logo.
Classify the infrastructure
Identify registrar, registry, host, marketplace, social platform, payment provider and advertising channel. Each controls a different layer and applies different evidence standards.
Choose targeted enforcement
Options may include platform complaints, domain procedures, cease-and-desist correspondence, customs or authority engagement and court action. Select routes based on urgency, identity evidence, territorial rights and the operator’s assets.
Protect users and monitor recurrence
Warn customers through verified channels, strengthen email authentication, document official domains and monitor variants. Track each report and response so repeat actors can be linked without overstating the evidence.
Working checklist
- Ownership and genuine-use records
- Complete captures and test evidence
- Domain and infrastructure map
- Customer-harm and payment records
- Territorial rights analysis
- Platform and legal route table
- User warning and security actions
- Variant and recurrence monitoring